Features analytics tell you what users are interacting with while using an application. You can find the Features page by navigating to it from the Analytics tab. Pendo collects interactions your users have with the features in your applications. This allows you to understand which features are most or least used by users. In order for a feature to appear in the Features tab, it must first be tagged. To learn more about tagging with Visual Design Studio, click here.
Similar to other main areas of Pendo, you have some quick filter options to narrow down what data you're viewing:
1. Segment: You can sort users by which browser (Chrome, Internet Explorer, Safari) they are using, the time since their first visit (<30 days, 31-60 days, 61-90 days, >30 days), by everyone, or create a custom segment.
2. Date Range: Specify the custom date range you desire.
Below the filter options, you will see a list of your tagged features. Each of these columns can be filtered in ascending or descending order.
- Feature Name: name of the feature that corresponds to your tagged features.
- Number of Visitors: total number of unique visitors that have clicked the feature within the segment and date range specified at the top of the page.
- Number of Clicks: total number of clicks captured from all visitors within the segment and date range specified at the top of the page. Try sorting this column to see which features have been used the most by your visitors.
- Description: description of the feature. This is useful if you have several features with similar names in a single application and want to be able to differentiate between them. To add a Description (4), click Settings (1) > Adopt Partner Settings (2) -> Configure Analytics (3) section in your Pendo Engage Subscription.
To export the displayed feature data from this page, click on the button (1). This will provide you with a CSV file of your data. The columns will be named "Feature Name", "Number of Visitors", "Number of Clicks", and "Description." Your data will appear underneath these columns.
Use the search bar to easily find your existing Features. This is particularly helpful if you have dozens of features and want to quickly filter through them.
How Do Feature Selections Work?
Feature tags work by selecting user activity data using CSS selectors. This works just as they do when selecting elements directly from a webpage. These events are captured as hierarchical representations of each page element that an event is logged against. Due to the way in which we collect and store activity, this does limit the selectors we can utilize. Each of these selectors are referred to as ‘Feature Rules’.
Each rule for a feature will process against the total data we’ve received and surface each event that the rule applies to. This means a general selector (such as ‘any "Submit" button’) will return a greater set of results than a very specific selector (such as ‘the "Submit" button on an exact modal’). Because Pendo collects data in the form of hierarchical representations of page elements, the level of specificity of your feature rules can make a significant impact on the total count that surfaces in the Pendo application.
You can also achieve selection combinations by leveraging multiple rules. Multiple feature rules will not show duplicate results. As each rule is processed within the context of a single feature, the total count will skip any event that has already been included by another rule. Determining how many feature rules you will need to accurately capture activity against a particular feature will be entirely dependent on the implementation of your application and the goal you have for the feature you’re tagging.
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